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Wednesday, April 22, 2009

Good Corporate Citizens: Five Major US Companies Call for Climate, Clean Energy Solutions


Today, five leading US companies joined Ceres investment group to launch a new coalition of corporate citizens calling on Congress to quickly enact strong U.S. climate and energy legislation that will spark a new clean energy economy and reduce global warming pollution. The new coalition issued several key principles for climate policy today, including proposals to stimulate renewable energy, promote energy efficiency and green jobs, cap global warming pollution and auction 100% of pollution allowances, and limit new coal-fired power plants to those that capture and store carbon emissions.

The group, which includes Nike, Starbucks, Levi Strauss, Sun Microsystems and Timberland, calls themselves Business for Innovative Climate and Energy Policy, or BICEP for short, and aims to flex some lobbying muscle to support climate and clean energy action.
The coalition’s goal is to work directly with key allies in the business community and members of Congress to pass meaningful energy and climate change legislation consistent with the following eight core principles:

Set greenhouse gas reduction targets to at least 25 percent below 1990 levels by 2020 and 80 percent below 1990 levels by 2050.
Establish an economy-wide GHG cap-and-trade system that auctions 100 percent of carbon pollution allowances, promotes energy efficiency and accelerates clean energy technologies.
Establish aggressive energy efficiency policies to achieve at least a doubling of our historic rate of energy efficiency improvement.
Encourage transportation for a clean energy economy by promoting fuel-efficient vehicles, plug-in electric hybrids, low-carbon fuels, and transit-oriented development.
Increase investment in energy efficiency, renewables and carbon capture and storage technologies while eliminating subsidies for fossil-fuel industries.
Stimulate job growth through investment in climate-based solutions, especially “green-collar” jobs in low-income communities and others vulnerable to climate change’s economic impact.
Adopt a national renewable portfolio standard requiring 20 percent of electricity to be generated from renewable energy sources by 2020, and 30 percent by 2030.
Limit construction of new coal-fired power plants to those that capture and store carbon emissions, create incentives for carbon capture technology on new and existing plants, and phase out existing coal-based power plants that do not capture and store carbon by 2030.
Recognizing that climate change will ripple across all sectors of the economy BICEP members aim to offer new business perspectives on climate solutions to balance the sometimes narrow viewpoints offered by some of the more engaged members of the business community.

BICEP members also apparently recognize that being a good corporate citizen requires more than just purchasing carbon offsets and building more sustainable products. Like individual citizens, a real commitment to a new energy future requires more than personal actions, it requires active participation in the political process.

“We can voluntarily change our own behavior in the hopes of mitigating impacts and are doing so," said Hilary Krane, senior vice president of corporate affairs at Levi Strauss & Co., "but we also believe that U.S. government leadership is essential if we are to create an environment in which every U.S. company recognizes the role it must play in addressing climate change."

"Nike understands the value of investing in innovative solutions to address the challenges of sustainability," added Sarah Severn a corporate responsibility director with the company, "so we are proud to be part of a coalition of companies that believes legislative action on climate change and clean energy is not only urgent but imperative to creating positive, long-term change."

As a native Oregonian, I can't help but contrast Beaverton, OR-based Nike's active commitment to good corporate citizenship with Oregon's other major employer: Intel. The microprocessor giant is Oregon's largest private employer, and while it launches ads touting their efficient processor designs and issues press releases about renewable energy purchases, Intel quietly lobbies to block progressive energy and climate policy at the Oregon legislature.

Intel is a key member of the Industrial Customers of Northwest Utilities group, a state lobbying organization that represents large electricity and natural gas users in Oregon and Washington. ICNU has consistently been on the wrong side of good energy policy - from the Oregon Renewable Energy Act of 2007 to the state's efforts to lead on climate policy - and is now forming a front-group called something like Oregon Industries for Balanced Climate Policy, gearing up to block progressive legislation in the 2009 Oregon legislature.

Unlike Nike, who puts it's lobbying muscle behind it's clean energy commitments, Intel tacitly and at times actively supports ICNU's efforts to stand in the way of Oregon's transformation into a clean energy leader. Intel should take queues from fellow Oregonians, Nike, and their semiconductor competitors at Sun about what good corporate citizenship means, and actively distance itself from ICNU's dirty deeds.

Until then, bravo to Nike and the BICEP members for leading the way.

Groups: The Nation

Intel: ARM's the reason the iPhone... sucks?


Okay, look, whether you adore or despise the iPhone, it's pretty hard to make a cohesive argument that it's slow or lags its competitors in offering the "full Internet." Somehow, though, a pair of Intel execs at the Intel Developer Forum in Taipei this week have whipped up a whole spiel based on the shaky claim that the iPhone's a dog for processing power and isn't capable of offering a rich Internet experience, going on to suggest that ARM architecture is to blame for the nasty pickle Apple's gotten itself into. Here's the best part, though: until only very recently, Intel itself was a huge player in the ARM game with its XScale line, now owned by Marvell. Isn't it too soon to harsh on a technology you so heavily bought into, guys? Of course, the moral of the story -- if you're buying the execs' line, anyway -- is that the iPhone wouldn't suck if they'd gone with an Intel stack, which they claim is a good two years ahead of the best that ARM has to offer. Said Intel's Pankaj Kedia, pressing on with the smack talk: "I know what their roadmap is, I know where they're going and I'm not worried." Of course, knowing the roadmap inside and out gets a little easier when you're a ginormous ARM licensee.

[Thanks, Renai L.]

Affordable Power and Performance


The Dell Precision T3400 is designed to deliver top-quality performance at a great price. With the latest 64-bit dual-core and quad-core Intel® CoreTM 2 Duo and Core 2 Extreme processors, the T3400 out performs older workstation technologies. Support for 800MHz memory, scalable up to 8GB1, can give you excellent data processing speeds and performance. And with support for dual native PCIe x16 graphics cards, you can enjoy incredible graphics performance or quad-monitor capability in a very affordable workstation.

2007's Top Products


Intel has been busy sending out a batch of 'Penryn' Core 2 Extreme QX9770 processors to every tech site in the known universe, and if you take a look at some of the reviews that have popped up you’ll spot a common theme. The QX9770 is the first desktop processor to run on a 1600MHz frontside bus (FSB) but right now there are no desktop chipsets that support this new speed.

On the server side, Intel has 1600MHz covered with its 5400 series of Xeon chips and chipsets, but we’re in new territory on the desktop as the X38 chipset's FSB tops out at 1333MHz.

Intel Keeps Mobile Engine Humming, Fueled By Silicon Technology Advances


INTEL DEVELOPER FORUM, Beijing, April 18, 2007 – Describing the latest trends in mobile computing at the Intel Developer Forum today, Intel Corporation executives said that personalization and content are key drivers behind increased demand for notebook PCs and mobile Internet devices (MIDs).

"The Internet is one of the driving forces in today's PC market and there is a desire for the Internet to be mobile," said David (Dadi) Perlmutter, Intel senior vice president and general manager, Mobility Group. "Intel is serving the market today with notebook PCs, and will expand its reach by adding WiMax to notebooks as well as small form factor MIDs in 2008."

Perlmutter continued by discussing the importance of high-performance processors to enable users to have mobile access to the internet. Intel continues to provide high-performance processors based on innovative silicon technology that delivers energy efficiency and great battery life needed by users on-the-go including the next generation Centrino processor technology "Santa Rosa."

Intel to deliver dual-core Atom chip next month


That news was revealed to this reporter by an Intel employee as senior vice president Pat Gelsinger was delivering his IDF keynote, which included more specifics about Nehalem, the family of chips the company plans to begin rolling out in the fourth quarter. Gelsinger, the general manager of Intel's Digital Enterprise Group, showed the first wafer holding individual eight-core processors, detailed the power-saving features of the Nehalem processors, and confirmed future mobile Nehalem processors.

Intel Pentium III 600 - RB80526PZ600256 (BX80526C600256)


New generation of Intel Pentium III processors with Coppermine core featured not only better manufacturing technology (0.18 micron as opposed to 0.25 micron for Katmai core), but also different cache architecture and new package type. Smaller size of the new core allowed Intel to put level 2 cache on the the same die as the core. While new cache was two times smaller than the L2 cache on Katmai processors, it was twice as fast and had a few additional performance improvements. Because external cache chips were no longer required for the new core, it became possible to put the core on smaller and cheaper Flip-Chip Ping Grid Array package.